Global opinion leaders’ trust in established institutions (business, government, media) and figures of authority (CEOs, heads of state) is being supplanted by a personal web of trust that includes “colleagues,” “friends and family,” “a person like yourself” as well as independent experts such as doctors and academics, according to the sixth annual Edelman Trust Barometer, a survey of 1,500 opinion leaders in eight key markets.

Click here to read the full article (Edelman Trust Barometer, Jan 24 2005).