Trust Levels in America are Decreasing |
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The second annual TIAA-CREF Trust in America Survey reports on trust levels in American investors in 2005 and shows that, in almost all cases, these levels have decreased since 2004.
In a national telephone survey conducted in the summer of 2005, American investors were asked questions on a range of subjects, including: the trustworthiness of selected institutions and people; views on recent corporate scandals; and whether people would prefer to invest in an ethical firm or one that cut corners for higher returns. The survey found low and declining trust in American leadership and institutions, and the majority of respondents felt that recent corporate scandals are “just the tip of the iceberg”. As compared with last year, fewer people now trust that Social Security will be available to them upon retirement, that the economy is growing, and that the government is able to protect the country from terrorism. On the other hand, trust in one’s own financial services advisor increased and a majority of investors continue to consider “trust” to be an essential quality of a financial services firm. To read more about the survey, click here. (Note: Link opens in new window.) |
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